Tea Shop: Encha

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We are finalizing your matches

In some cases, we need a little more time (about 10 minutes!) to ensure we’re pulling the best tea matches for you. Your matches will appear here at or before that time, once you refresh this page. Read more about our personalized tea magic below. Or, if you're eager to find your new favorite now, you can shop now using the tea geekiest variety of filters to discover your new favorite from hundreds of the world's best brands and thousands of premium teas.

Tea Magic

We take personalization seriously. We create your taste profile using data from multiple sources, including your answers to the tea quiz, eventual product ratings, comments, and notes in order to select the best matches just for you. It's human-powered personalization supported by Steep, our deep learning platform. Steep uses a suite of algorithms to determine which of the thousands of teas in our portfolio will be your perfect match. Steep is constantly evolving, guided by tea experts and our TEAm of tea lovers, ensuring the tea journey of a lifetime. We like to call it tea magic.

In the early 2010s, Encha's founder Li Gong had an epiphany when he tasted the most delicate matcha from an organic farm in Japan. He immediately left his Silicon Valley job and set out on a mission to bring high-quality, organically-farmed matcha to the masses, founding Encha Matcha in 2014.

Today, Encha maintains that same mission. Their harvest and production processes are rooted in ancient traditions, where slow, meticulous care is paramount. They invite matcha lovers to experience their rich, complex flavor and enjoy the benefits of pure, clean energy.