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Echinacea—or purple coneflower—was used by a number of Native American tribes for hundreds of years before it was introduced into Western herbal traditions. Today, it is one of the most studied herbs. We love how this pleasant-tasting herbal blend supports a healthy immune system response.*

Traditional Medicinals strives to change lives, communities, and the quality of herbal remedies. They focus on sustainability in every aspect of their operations and promote conscious consumption. You always know you're getting the real deal from their trained herbalists who craft blends based on herbal combinations that have been helping people for centuries!

Traditional Medicinals is an independent company that embraces sustainability, ingredient purity, and social and environmental activism. It's a Certified B Corporation and California Certified Green Business whose roots go back to a third generation herbalist named Rosemary Gladstar. In the late 60s, she met community activist and environmentalist Drake Sadler. They were part of a movement of back-to-the-land baby boomers seeking an alternative lifestyle, including natural foods and herbal remedies. Together, they shared a vision for the rebirth of herbalism in North America, and in 1974 they co-founded Traditional Medicinals.