Personalized Experiences
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We are finalizing your matches
In some cases, we need a little more time (about 10 minutes!) to ensure we’re pulling the best tea matches for you. Your matches will appear here at or before that time, once you refresh this page. Read more about our personalized tea magic below. Or, if you're eager to find your new favorite now, you can shop now using the tea geekiest variety of filters to discover your new favorite from hundreds of the world's best brands and thousands of premium teas.
Tea Magic
We take personalization seriously. We create your taste profile using data from multiple sources, including your answers to the tea quiz, eventual product ratings, comments, and notes in order to select the best matches just for you. It's human-powered personalization supported by Steep, our deep learning platform. Steep uses a suite of algorithms to determine which of the thousands of teas in our portfolio will be your perfect match. Steep is constantly evolving, guided by tea experts and our TEAm of tea lovers, ensuring the tea journey of a lifetime. We like to call it tea magic.