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YAYAYA was founded by ethnobotanist, Rachael Young, who met the wild yaupon plant in the forests of Texas in 2015. She began wildharvesting, curing, and brewing yaupon to better get to know the plant and was transformed by the experience! YAUPON FOREVER! You can now find her products in the southwest region of Whole Foods, Sprouts Farmers Market stores nationwide, Central Market and Sweetgreen stores statewide in Texas, and in your beloved Sips by subscription!